April 12, 2023

Winners of the 6th Annual Coachella Valley Fast Pitch Announced

Staff & Wire Reports

Startups pictured left to right: Laura James of CVEP, Guy Assif of Moducan Corporation, Nia Ruth of Few & Far, Rossana Jeran of Hello Computer, Inc., and Eric Cunningham of Raise Your Glass

The Coachella Valley Economic Partnership (CVEP) and Riverside County Office of Economic Development have joined forces again this April to celebrate Riverside County Innovation Month. As part of the monthlong celebration of innovation, local entrepreneurs and the public were invited to participate in the region’s signature Innovation Month event, Coachella Valley Fast Pitch, hosted by CVEP.

Coachella Valley Fast Pitch was held at the Palm Desert iHub on Thursday, April 6, 2023.

Entrepreneurs and innovators from all across the Coachella Valley applied to pitch their ideas to a panel of four expert judges, plus a fifth judge: the audience. Four entrepreneurs were ultimately selected to participate. For the first time ever, this year’s Coachella Valley Fast Pitch also included student pitch presentations from entrepreneurship students at California State University San Bernardino Palm Desert Campus.

“This competition is designed to highlight the amazing innovators in our region,” said Laura James, CVEP’s VP of Innovation. “Highlighting our region’s innovators – and students pursuing entrepreneurial ventures – as part of a highly visible, county-wide competition helps us break the stereotype of the Valley as just a golf and retirement destination.”

Earning first place in the startup pitch competition was Guy Assif, CEO of Moducan Corporation. Moducan Corporation designs advanced temporary shelters for emergency needs, disaster relief, and defense applications. Assif declined his $750 prize, choosing instead to donate it back to CVEP to support young people pursuing entrepreneurship.

“I was truly touched by the young students who obviously are cultivating a dream to be innovators. They are lucky to have you and your team to support and encourage them,” Mr. Assif said of his decision to donate his cash prize.

As the first-place winner, Mr. Assif will move forward to represent the Coachella Valley startup ecosystem at the Riverside County Fast Pitch Finale, to be held in Riverside on Thursday, April 27, 2023, where total prizes will exceed $15,000.

Capturing second place in the startup pitch competition was Rossana Jeran, Co-founder and CEO of Hello Computer, Inc., a company that develops educational apps to build and support early childhood literacy. Ms. Jeran received a $250 cash prize for earning second place.

Among the student competitors, first place went to Lesley Jimenez for her mobile bar concept, Tragos Movil, and second place was earned by Melannie Espinoza for her wellness retreat concept, Ethereal Health.

Sponsors of this year’s Coachella Valley Fast Pitch event were Hunter|Johnsen, Massage Envy, CSUSB School of Entrepreneurship, and UCR Palm Desert Center. Promotional partners included Riverside County Office of Economic Development and Desert Business Association.

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