Visit Greater Palm Springs (VGPS) announces the launch of its new meetings campaign, “The Oasis Is Real.” The campaign, developed in partnership with San Diego-based agency Greenhaus, highlights the unique and vibrant meetings destination that is Greater Palm Springs.
This campaign outlines a genuine invitation, promising a memorable experience in the unforgettable Southern California Oasis. The campaign will be deployed across a variety of platforms, including the VGPS e-newsletter, print ads, digital advertising, engaging content pieces, and e-blasts, reaching a global audience of meetings professionals.
The “Oasis is Real” campaign highlights the multitude of diverse experiences tailored to accommodate a wide array of meetings and events where attendees can enjoy a perfect blend of relaxation and productivity. What truly sets Greater Palm Springs apart is the commitment to inclusivity and hospitality. Our oasis is not just a geographical one with an expansive aquifer and hot springs, but we are also an oasis that has personal meaning for those seeking a place where they feel welcome and included.
“We are excited to launch our new meetings campaign to share our Southern California meeting oasis with the world,” said VGPS Chief Sales & Marketing Officer Colleen Pace. “Greater Palm Springs is more than just a beautiful place to visit – it’s a world-class meetings destination with unforgettable experiences for every type of group. From top-tier meeting facilities, award-winning hotels and resorts and exquisite dining options to endless unique outdoor event spaces like break-out sessions on a beach or an evening event with Coachella vibes – Greater Palm Springs isn’t a meetings mirage…the oasis is real.”
The campaign launched ahead of IMEX America, the world’s leading trade show for meetings, events, and the incentive travel industry which took place in mid-October.