April 14, 2022

Technology Entrepreneur Wins 1st Place at Coachella Valley Fast Pitch

Staff & Wire Reports

Marcus Motamedi, Owner, LifeID with Joe Wallace, CEO, Coachella Valley Economic Partnership

Palm Springs technology entrepreneur Marcus Motamedi has been awarded first place in the 5th Annual Coachella Valley Fast Pitch Competition held on April 7 at the College of the Desert Campus in Indio. Motamedi was one of four Coachella Valley entrepreneurs who qualified for the competition.

“Each year, the competitors from our region get more impressive,” said Laura James, CVEP’s VP of Innovation. “We are seeing an increase in educated entrepreneurs like Marcus with ideas that solve real problems and have the tenacity to follow through. We are excited to continue to provide guidance to this outstanding Palm Springs iHub portfolio company as he grows this cutting-edge business in the Coachella Valley.”

Motamedi’s award-winning product, LifeID, is a wearable QR Code-based identification system that stores emergency contact and medical information in the cloud. Applicable markets include Alzheimer’s and dementia patients, active outdoor athletes (cyclists, runners), and those that cannot communicate clearly. The company has recently expanded operations into the Palm Springs iHub Accelerator Campus.

The first-place prize was $1,000, plus $500 in marketing and design services from Hunter|Johnsen. The second-place prize was $750, and the third-place prize was $250.

“I was very excited when they announced the winner,” says Motamedi. “There were some great individuals with very good presentations. When we won, it was wonderful.”

Second place was awarded to Wally Baker of Palm Desert for NFTsn.TV, an NFT shopping channel, and third place was awarded to David Ceballos of Indio, for Reeval, an online real estate and property management tool.

Motamedi added, “the guidance and resources that were provided from CVEP leading up to the competition were so valuable to my presentation and we can’t thank them enough for their continuing support.” Motamedi will now go on to compete in the Riverside County Fast Pitch Finale, taking place on Wednesday, April 27, 2022.

Coachella Valley Fast Pitch 2022 was sponsored by Hunter|Johnsen, College of the Desert, Buzzbox, Cathedral City, Coachella Valley SBDC, Desert Insurance Solutions, SoCalGas, and Jan & Brian Harnik.



Sign Up

Related Articles


Share This

Share this post with your friends!