May 24, 2022

Spotlight 29 Casino and Acrisure Arena Announce Founding Partnership

By Bob Marra

Acrisure Arena, the Coachella Valley Firebirds, and Spotlight 29 Casino jointly announced a multi-year relationship that names Spotlight 29 as the official and exclusive founding casino partner for the Coachella Valley Firebirds, the 32nd AHL team debuting in Fall 2022 and the affiliate of the NHL Seattle Kraken and Acrisure Arena.

As a Founding partner of Acrisure Arena, which will provide exclusive benefits to Spotlight 29 and Tortoise Rock Casinos Club 29 members and guests, the deal represents one of Spotlight 29’s most exciting sports and entertainment partnerships to date.

“We look forward to working with the leadership and teams at Acrisure Arena and the Oak View Group in establishing the arena as a focal point for our community.” shared Chairman Darrell Mike of the 29 Palms Band of Mission Indians. “The development of this world-class venue represents the continued growth in the Coachella Valley and will bring with it great opportunities for those living and working in the region.”

As an official Founding partner of Acrisure Arena, Spotlight 29 Casino receives branding integrations including permanent interior and exterior signage throughout the arena for all events, LED ring exposure on the arena floor, as well as on dasher boards during hockey games. The deal also includes in-game promotions, a Spotlight 29 Casino rewards desk in the arena’s concourse and more. When the 11,000-seat Acrisure Arena opens in December it will feature The Chairman’s Club 29, Acrisure Arena’s only lower-level seating VIP club featuring the closest event premium seating locations.

“We respect the Tribe immensely and have long identified their leading position in bringing outstanding content to the Coachella Valley,” said Tim Leiweke, CEO, Oak View Group. “We all share the same vision to build a strong region and we’re honored to be working with them during such an important time of the growth in the Valley that will bring our teams and communities together, to celebrate sport and entertainment.”

The Founding partnership will also extend to Spotlight 29 and Tortoise Rock Casinos Club 29 members featuring incredible benefits including special promotions and discounts, rewards, merchandise offers, and select exclusive pre-sale windows to the most anticipated concert events in the Coachella Valley.

The agreements with Spotlight 29 Casino were negotiated in collaboration between Spotlight 29 and Oak View Group, the exclusive multimedia rightsholder for Acrisure Arena.

Acrisure Arena will open for the 2022-23 AHL season this fall and host more than 150 sports and live entertainment events annually. For more information about the construction of Acrisure Arena, visit

Sign Up

Related Articles


Share This

Share this post with your friends!