Seeking to further expand its corporate relationships both within and beyond the desert region, the Palm Springs International Film Festival has finalized a beneficial new partnership with Oak View Group (OVG), the largest developer of sports and entertainment venues in the world.
Tapping its extensive connections to help identify and nurture new sponsorships for the Festival, Oak View Group joins a slate of other partners that have helped grow the Festival into one of the biggest and most prestigious film conclaves in North America, originally promoted by then-Palm Springs Mayor Sonny Bono in 1989 to shine a spotlight on international film.
With a prominent global footprint of its own, Oak View Group operates more than 300 venues across the globe, including the 11,000-seat Acrisure Arena in Palm Desert, a world-class venue for top musical events and home to the American Hockey League’s Coachella Valley Firebirds, both of which will receive ongoing support from the Palm Springs International Film Festival through a mutual marketing partnership.
“OVG is here to support both the people and events that are important to the residents of the Coachella Valley and it is clear that the festival is not only important but also has grown solid roots in the greater Palm Springs region for the past three-and-half decades,” said Dan Griffis, president of Global Partnerships for Oak View Group. “We are excited to partner with the Palm Springs International Film Society to assist them in cultivating new sponsorship opportunities as the festival continues to fulfill its mission to serve as a beacon for cinematic experience around the globe.”
“The impact of Oak View Group here in the Coachella Valley is strong and growing, anchored by the massive draw of Acrisure Arena, which not only serves as home to the Coachella Valley Firebirds, but as a world-class performance venue which has already hosted such top artists as Sting, Peter Gabriel, The Eagles, Journey and Lizzo,” said Festival Chairman Nachhattar Singh Chandi. “This is a significant partnership for us with the mutual goal of bringing greater awareness to the Festival, and exposure to the greater Coachella Valley.”
The 35th annual Palm Springs International Film Festival will take place from January 4-15, 2024.