June 14, 2023

Palm Springs International Airport Selects Fuse Connect to Re-Imagine On-Campus Advertising

Staff & Wire Reports

Palm Springs International Airport (PSP) announced that it has awarded Fuse Connect (FUSE) a three-year contract for on-campus airport advertising. The partnership will provide an exceptional opportunity for local businesses to engage with a wide audience through airport advertising and sponsorship opportunities within PSP’s terminal complex.

Under the new agreement, FUSE will collaborate closely with PSP to re-imagine the airport’s advertising program, infusing it with innovative and engaging concepts. With their expertise and proven track record in airport advertising, FUSE will contribute to enhancing the passenger experience while showcasing the vibrant business community and tourism opportunities of Palm Springs and the Coachella Valley.

Executive Director of Aviation, Harry Barret, Jr, expressed his enthusiasm for the partnership, stating, “We look forward to working with Fuse Connect to revitalize our on-campus advertising program. As a renowned airport serving one of the most sought-after destinations in Southern California, we are committed to providing a memorable experience to our passengers. This collaboration will allow us to further enhance our airport environment and provide valuable exposure for local businesses.”

FUSE is a leading Southern California-based consultancy known for its local connections and community-centric approach. Scott Jacobson, CEO of Fuse Connect, remarked, “We are honored to have been chosen by Palm Springs International Airport for this significant contract. We understand the unique needs and preferences of the local community, and we are committed to creating meaningful and engaging opportunities to showcase the entire Coachella Valley.”

The partnership between Palm Springs International Airport and Fuse Connect is poised to elevate the airport’s advertising program, creating an immersive experience for passengers and offering local businesses unprecedented exposure. Together, they will collaborate to develop an in-terminal advertising program that highlights the spirit and essence of Palm Springs.

Anyone wishing to learn more about opportunities at PSP may visit FuseAdvancement.com, or flyPSP.com and view the Advertise at PSP page on the airport’s website.

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