July 20, 2021

OVG Announces Deal with Ticketmaster

Staff & Wire Reports

Rendering of Coachella Valley Arena

Oak View Group has entered a long-term partnership with Ticketmaster to use its latest venue and ticketing technology for six of OVG’s new arenas, including the Coachella Valley Arena.

“Ticketmaster is the best ticketing system in the world, and we’re pleased to offer their industry-leading technology across all of our world-class venues,” said Tim Leiweke, Oak View Group CEO, in a statement accompanying the release of the news. “We know what a strong partner Ticketmaster is when it comes to bringing that premium ticketing experience to fans, and we look forward to partnering with them to bring the biggest artists and sporting events as we return to live.”

Ticketmaster President Mark Yovich said in a statement: “OVG is setting a new standard for arenas with world-class hospitality and state-of-the-art technology. Their portfolio boasts some of the most modern and progressive new venues in the world. Through our leading-edge ticketing technology, Ticketmaster will help OVG deliver premium fan experiences for sports fanatics and music lovers.”

Evoking a premium feel across all aspects of the experience, the venues will be equipped with “Ticketing Concierge,” a contactless box office powered by Ticketmaster’s TM1 product suite which enables all ticketing transactions, account support, refunds, or will-call to be handled digitally, reducing the need for physical interactions between fans and staff. Fans will simply enter the event through contactless scanners, accessing digital tickets on their mobile device, providing faster entry for a more seamless event-going experience. The venues can also use new capabilities for contactless payment, mobile ordering, and in-venue experiences via the Ticketmaster app. This will provide full autonomy for services like in-seat concessions as well as merchandise pre-order and delivery to dramatically reduce wait times at pick-up windows in the venue and allow fans to enjoy more of the event.

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